2025 Double 11: JD Launches Oct 9, Taobao/Tmall Start Oct 15

The 2025 Double 11 Shopping Festival has officially kicked off, with JD.com, Taobao, and Tmall extending their promotion periods—37 days of has become the norm. For consumers, mastering platform timelines and understanding discount rules are key to locking in the year’s lowest prices. This article integrates official information and practical tips to create your ultimate guide to saving money.

Key Benefits: Double 11 + National Subsidies
First, mark this! JD.com’s 2025 Double 11 red envelope code is [Hongbao Duoduo 811], and Taobao’s core code is [Honghong Huohuo 7077]—remember them!
Search on JD.com APP: Hongbao Duoduo 811 (3 times daily!): Available from Oct 9 to Nov 11, max red envelope 11,111 yuan!
Search on Taobao APP: Honghong Huohuo 7077: Extra chance to claim every night at 8 PM—don’t forget! Tip: Search once, add to “history,” then access directly daily.

National Subsidy Redemption Entrances (2025 Tested Effective)

JD Privilege Red Envelope: Search [Hongbao Daoshou 606] on JD.com APP → Daily 1,888 yuan red envelope rain (stackable with platform coupons).
Appliance Subsidy: Search [Jiadian 599] → Max 2,000 yuan off.
Digital Subsidy: Search [Shuma 599] → Max 2,000 yuan subsidy.
Phone Exclusive: Search [Shouji 599] → National subsidy 500 yuan off.
JD All-Category Red Envelope: Search [Hongbao 599] on JD.com APP (3 times daily, max 11,111 yuan) until Nov 11!
Tip: Search once → add to “history” for direct access, 5 seconds faster to grab coupons.

Core Alert: Key Info for Three Platforms

From core platform info: JD.com has the longest period—Oct 9 0:00 to Nov 14 23:59—focusing on spot delivery + direct discount + full reduction + national subsidies. Must-watch 8 PM nodes: 10.9, 10.31, 11.10, 11.12.
Tmall: Oct 15 to Nov 14—core: pre-sale + spot + official discount + full reduction. Key 8 PM nodes: 10.15, 10.20, 10.31, 11.10.
Taobao: Oct 17 to Nov 14—focus: spot + official discount + full reduction. Focus on 10.20, 10.31, 11.10 8 PM nodes.

Platform Deep Dive: Timelines + Discount Codes

JD.com: 37-Day Spot Carnival, Three-Tier Discounts Save 50%

As this year’s Double 11 “pioneer,” JD.com redefines the experience with “no pre-sale, spot delivery.” The 37-day period is divided into 5 stages, with increasing discounts:
– Preheating (Oct 9 0:00-19:59): Core is red envelopes + national subsidy qualification tickets. Lock subsidy for hot appliances/digital products in advance; added-to-cart items get 30-day price protection.
– Kickoff (Oct 9 20:00-Oct 23): First wave of price cuts for appliances/digital 3C (15%-30% off). PLUS members can lock inventory—ideal for daily necessities.
– Category Days (Oct 24-Oct 30): Daily focus on one category, exclusive coupons released.
– Peak (Oct 31 20:00-Nov 11): Full discount stacking. Big red envelope rain at 8 PM on Oct 31/Nov 10; join iPhone17 free giveaway.
– Return (Nov 12-Nov 14): Hot items restocked, price protection valid—avoid logistics peaks.
Discount rules: Red envelopes available 3 times daily (extra 1 at 8 PM) from Oct 9-Nov 11 (max 11,111 yuan). Recommended code: [Hongbao Duoduo 811] (access via history after first search). Cross-store: 50 off for every 300 (no cap, system auto-deducts, supports partial returns). 69 billion yuan national subsidies: Search [Jiadian 599] for appliances (max 2,000 off), [Shouji 599] for digital/phones (max 500 off)—stackable with platform discounts.

Taobao/Tmall: Pre-Sale + Spot Dual Drive, Live Red Envelopes Boost

Tmall continues pre-sale tradition; Taobao focuses on spot convenience—both share core full reduction rules.
– Tmall Pre-Sale: Preheat Oct 15 14:00-19:59, pay deposit at 20:00; pay balance Oct 20 20:00-24 23:59. Taobao Live releases 3 billion yuan deposit red envelopes—search [Double 11 Live Red Envelope] to claim (max “0 yuan deposit”).
– Spot Phase (Oct 20 20:00-Nov 14 23:59): All categories get ~15% official discount—no need to.
Taobao has no pre-sale: Preheat + add to cart Oct 17 0:00-20 19:59; spot starts Oct 20 20:00—shares Tmall’s full reduction rules, ideal for instant buyers.
Core discounts: Cross-store 50 off for every 300 (cross-category, stackable with official discounts, store coupons, red envelopes). Live exclusive: Top live rooms (e.g., Li Jiaqi) offer 10% off no-threshold coupons (20-100 yuan off based on fan intimacy); brand live rooms “1 yuan reservation” locks exclusive gifts + red envelopes.

Four Must-Watch “Best Price Moments”

1. Oct 9 20:00 JD.com Early Purchase: First wave of digital/appliances (30% direct discount + initial red envelope pool). Ideal for digital products—fast delivery (3-5 days).
2. Oct 15 20:00 Tmall Pre-Sale: Pay deposit for beauty/skincare, home building materials. Stack live deposit red envelopes—lock rare colors/limited editions.
3. Oct 31 20:00 Full Platform Kickoff: JD.com releases “5,000 off 1,000” super subsidy coupons; Taobao/Tmall full reduction. Year’s lowest prices for big appliances/furniture—max 40% off with national subsidies.
4. Nov 10 20:00 Peak Carnival Night: JD.com red envelope rain doubles + ultimate national subsidies; Taobao/Tmall clearance prices. Biggest discounts for gold/luxury—miss it, wait a year.

Pitfalls & Advanced Tips: Save Without Regret

Price protection: JD.com (full period) and Taobao/Tmall (spot phase) offer 30-day price protection. If price drops after purchase, use “My Orders – Price Protection” to get a refund.
Avoid price hikes: Add items to cart in advance, check 90-day price curve (JD.com product page) to confirm historical lows.
: Pair with low-cost items (tissues, garbage bags) to meet thresholds. Return low-cost items after checkout—no impact on main item discounts.
Payment: JD.com BaiTiao or Taobao Alipay with get 50 off 1,000 / 100 off 2,000—check payment page hints before checkout.

Summary: Best Paths for Different Needs

– Instant Need: JD.com Oct 9 20:00 spot purchase—30-day price protection + spot delivery—save time.
– Budget-Conscious: Tmall Oct 15 pre-sale (pay deposit + live red envelopes) + Oct 31 spot full reduction—complementary discounts.
– Off-Peak Bargain: JD.com Nov 12-14 return period—refund for price drops, restocked hot items, less logistics pressure.