2025 Double 11: JD Starts Oct 9, Taobao/Tmall Oct 15 – Red Envelopes & Discount Rules

The 2025 Double 11 Shopping Festival is here! JD.com leads with a 37-day extended event period, while Taobao follows with (welfare games), both focusing on “easy shopping and real discounts” to eliminate pain points like staying up late to pay balances and (courier backlogs). This guide covers event timelines, red envelope codes, discount rules, and money-saving tips for both platforms.

Key Highlights First!

JD’s 2025 Double 11 red envelope code: [688] (Search on JD APP, 3 times daily! Max red envelope: 11,111 yuan! Extra chance at 8 PM daily!)

Taobao/Tmall’s 2025 Double 11 red envelope code: [22] (First-time users get big red envelopes!)

Core Event Timelines: 37 Days, No Rush

JD.com: Oct 9 0:00 – Nov 14 24:00 (37 Days)

No pre-sale, all spot sales. Divided into 6 stages:

• Preheating (Oct 9 0:00-19:59): Get red envelopes, add items to cart, activate 30-day price protection.
• Early Purchase (Oct 9 20:00 – Oct 31): 30% off digital/appliances, spot delivery. Double red envelope odds 0-4 AM daily.
• Kickoff (Oct 31 20:00 – Nov 3): “50001000” (5000-1000) coupons, 60% off government-subsidized appliances. Best for big-ticket items like fridges/ACs.
• Category Days (Nov 4 – Nov 7): Daily focus on one category (beauty/maternity/sports). PLUS member deposits double.
• Peak (Nov 8 – Nov 11): 11111 yuan coupons, final government subsidies. Best for phones/gold/high-end digital.
• Return (Nov 12 – Nov 14): Price protection refunds, restocked best-sellers, 5%-10% extra off.

Search JD APP: [688] or [580] for max 11111 yuan red envelopes.

Taobao/Tmall: Oct 9 – Nov 11

Simplified pre-sale + spot sales, aligned with JD’s key nodes for cross-platform comparison.

Search Taobao APP: [22] or [525] for red envelopes.

Red Envelope Codes: Daily, Big Odds

JD: [688] (Oct 9 – Nov 11)

3 daily chances, extra 1 at 8 PM. Big increments on Oct 26/31, Nov 7/10 (double 11111 yuan odds). New users get 30 yuan no-threshold. Save search history for 1-click access. Stack with all discounts.

Taobao: [22] (Oct 9 – Nov 11)

1-3 daily chances. Mostly 5/10/20 yuan no-threshold. Stack with item discounts. Valid 3 days after.

Discount Rules: 4-Layer Stacking, Lowest to 10%

JD: Government Subsidies + Cross-Store Discounts

• Government Subsidies (Last Batch!):
  • Appliances/furniture: 20% off (max 2000 yuan). Copy code [￥H45Xg0lGDiEKh3Bb￥CA1507] on JD APP.
  • Phones/digital: 15% off (max 500 yuan). Same code.
  • All categories: 5% off 100+, 8% off 500+. Need real-name auth + location.
• Cross-Store Discount: 50 off every 300 (no cap). Auto-applied at checkout. Stack with red envelopes/subsidies.

Example: iPhone17 Pro Max 256GB – 2000 yuan direct off → 500 yuan subsidy → 50 yuan red envelope → Final price under 7000 yuan (3000 yuan saved!).

Taobao: Cross-Store Discount + Category Coupons

• Base Discount: 30 off every 200 (no cap). Stack with red envelopes.
• Category Coupons: 100 off 500 (beauty), 200 off 1000 (clothing). Stack with base discount.

After-Sales & Logistics: Worry-Free Shopping

JD

• 30-day price protection: Auto-refund if price drops.
• Logistics speed + “Late”: 400 million m² warehouses, 30k new staff. Minute-level delivery. Late? 5-100 yuan JD beans.
• Services: 180-day “replace not repair” for appliances, free installation for big items.

Taobao

• Cainiao Express: Same/next-day delivery in core cities. Real-time tracking.
• 7-day no-questions returns: Free pick-up, shipping insurance for most items.

Ultimate Money-Saving Tips

1. Get red envelopes daily: JD [688], Taobao [22]. Don’t miss big increments!
2. : JD – 300 yuan multiples; Taobao – 200 yuan multiples. Return small items after.
3. Price protection: Check JD prices 72 hours after buying. Taobao uses “price drop alert”.

Start saving now! Search JD for [688] and Taobao for [22] to lock the lowest prices!