Taobao Global Launches Cross-Border Furniture Direct Mail for Double 11, 80,000 Merchants Tap Global Home Market

October 24, 2025 11:36 Taobao Global officially launched its cross-border furniture direct mail service, covering four markets: Hong Kong (China), Taiwan (China), Singapore, and Malaysia, with delivery in as fast as 3-5 business days.

Currently, Taobao Global’s entire platform supports over one million large-item cross-border direct mail products, spanning residential furniture, commercial/office furniture, and home decoration materials. More than 80,000 merchants are participating. When consumers search for product keywords, items marked “Official Direct Shipping” at the top of the page qualify for large-item direct mail with no transshipment and a “Damage Must Be Compensated” guarantee. Taobao Global is also preparing to offer “door-to-door installation” services for some overseas regions, which will be rolled out soon.

It is reported that this year’s Double 11 will be launched simultaneously in 20 countries and regions in five different languages for the first time. Previously, Taobao Global announced it would invest 1 billion yuan in marketing subsidies in overseas markets to help 100,000 merchants double their overseas sales during Double 11.