Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
The evolution and upgrading of industries are unfolding across all sectors. This isn’t just about the implementation of new technologies like AI but also the exploration of new business models. If we summarize this year’s Double 11, industrial upgrading is undoubtedly a key word. This is evident from Tmall’s impressive performance on the first day of its Double 11 event.
At 8 PM on October 20, Tmall’s 2025 Double 11 officially launched. According to Tmall’s report, in the first hour of sales, 80 brands including Apple, Roborock, Nike, and lululemon exceeded 100 million yuan in transactions. 30,516 brands doubled their sales compared to last year’s first day, and 18,919 brands achieved sales in the first hour that exceeded their entire day’s sales last year. Tmall’s Double 11 opening day report is truly eye-catching.
Tmall’s remarkable Double 11 performance sets a positive tone for this year’s event. Beyond the impressive numbers, we should recognize the deep industrial upgrading logic behind this success. Tmall’s strong results are like a concerto played by the rhythm of industrial upgrading.
Technological Upgrade: Enabling More Precise Supply-Demand Matching
A new technological revolution led by AI is underway across industries. All sectors are embracing AI to unlock new growth points. The e-commerce industry is no exception—platforms like Tmall are fully integrating AI to transform traditional models. A key reason for Tmall’s Double 11 success is this AI-driven technological upgrade.
When AI replaces internet technology as the bridge between supply and demand, e-commerce platforms achieve greater precision in facilitating transactions. With AI, consumers can quickly find desired products and enjoy platform subsidies; merchants can reach consumers instantly and adapt to changing demands faster to adjust marketing and product strategies.
Tmall’s strong opening day performance stems from AI enabling precise supply-demand matching. Consumers get what they want, and merchants sell more efficiently. The evolution of underlying technology drives precise supply-demand, ultimately leading to Tmall’s impressive Double 11 results.
Industrial Upgrade: Driving Profound Changes on the Supply Side
A supply-side reform is happening across industries. When we seek a footnote for this reform, industrial upgrading is a crucial direction. Only when industries upgrade can the supply side change to meet upgraded consumer demands. Tmall’s Double 11 success also reflects this industrial upgrade.
Todays e-commerce players are no longer just platforms or intermediaries—they are part of the industry and new forms of digital-physical integration. This transformation in the industrial chain leads to profound changes on the supply side, which in turn reactivates consumers with new demands, creating a booming market. Ultimately, industries must undergo comprehensive transformation and upgrading to win back consumers and find new growth dividends in the new consumption era.
The popularity of instant retail and smart e-commerce are concrete manifestations of industrial upgrading. In the future, only by upgrading industries to drive supply-side changes can we find new opportunities in the market.
Model Upgrade: Unlocking New Growth in the Stock Era
Against the backdrop of technological and industrial upgrading, new models are needed to unlock growth in the stock era. Tmall’s Double 11 success also reflects growth from model upgrades.
For example, Tmall’s “direct discount” model lowers consumer decision-making barriers, releasing more demand. Additionally, Cainiao expanded its “2-hour pickup” service to merchant shipments to meet instant delivery needs.
Based on technological upgrading, driven by industrial upgrading, and supported by flexible model upgrades to address new needs, e-commerce players can find new growth in the stock era. Continuous innovation in business models is key to activating growth.
Conclusion
Tmall’s 2025 Double 11 is a symphony of technological, industrial, and model upgrades. Recognizing this “upgrade” logic and finding key drivers will enable sustained development. As AI and digital-physical integration advance, finding matching business models to reconnect supply and demand is the key to new growth.