Taobao Flash Sale Upgrades Double 11 Services: Launches ‘Accelerated Delivery’ for ‘Hot Stores’, Orders Speed Up by 3 Minutes on Average

With the official launch of Tmall’s Double 11, Taobao Flash Sale has recently continued to enhance services and upgrade user experience. Following the launch of “25 Yuan Large Red Envelope” and “20-Minute Overdue Free Order”, Taobao Flash Sale announced today the launch of the “Accelerated Delivery” service for the “Hot Stores” channel, which is expected to speed up user orders by an average of 3 minutes.

Details of the New “Accelerated Delivery” Service

According to the introduction, the newly launched “Accelerated Delivery” service applies to non-merchant self-delivered orders in the “Hot Stores” channel: When placing an order with a merchant marked with “Accelerated Delivery”, the delivery of the user’s order will be accelerated based on intelligent algorithm scheduling and upgraded services such as dedicated person direct delivery, with an expected average speed increase of about 3 minutes.

Previously Launched “Overdue Free Order” Guarantee

Taobao Flash Sale also announced earlier that consumers who place orders with merchants marked with “Overdue Free Order” can enjoy the “20-Minute Overdue Free Order” guarantee: If it is overdue by 20 minutes or more, a red envelope equal to the actual payment of the order will be compensated, with a maximum compensation of 100 yuan.

Double 11 Benefits from Taobao Flash Sale

During this year’s Tmall Double 11, Taobao Flash Sale has become the largest growth driver for “eating, drinking, playing, and shopping” with unprecedented discounts: During the Double 11 event, 88VIP users can get up to four 50% off red envelopes per day and unlock exclusive benefits such as an additional 5% off on top of discounts; in addition, during the Double 11 period, there are over 10 million free order red envelopes, and users have the chance to win free orders every day.

“As the scale continues to grow, we have seen consumers’ ever-upgrading demands for products and services during Double 11, which also drives us to continuously upgrade our service capabilities,” said a relevant business of Taobao Flash Sale.

Proofread by Tao Shangong