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Right after the National Day holiday, social media feeds are flooded with discussions about “national subsidies” and “Double 11.” Some joke, “My wallet just recovered from the holiday, and now it’s going to be emptied by national subsidies.” But this time is different—2025’s 4th batch of national subsidy policies has officially landed, with a total subsidy of 69 billion yuan covering home improvement, home appliances, mobile digital products, auto trade-ins, and more, aligning almost seamlessly with this year’s Double 11. For those looking to save money, this is a wave you need to understand, target, and act on early.
First, key points! Latest national subsidy participation methods: Subsidies for home appliances/furniture and mobile digital products can be claimed via designated platforms, with maximum reductions of 2,000 yuan (home appliances) or 500 yuan (digital products). Quotas are limited—claim first!
1. How Attractive Are This Year’s National Subsidies?
According to national policies: The 4th batch of 2025 consumption subsidies was fully launched on October 1, running until 24:00 on December 31, with a total of 69 billion yuan. The scope has expanded to include not only high-end home appliances like air conditioners, refrigerators, water heaters, washing machines, dishwashers, robot vacuums, and water purifiers but also new categories like central air conditioners, smart lamps, study machines, study desks/chairs, home improvement materials, and auto trade-ins.
The key is the subsidy ratio: up to 20% for home appliances and 30% for home improvement materials and age-appropriate transformation products. For example, buying a first-grade energy-efficient air conditioner or a washer-dryer combo can save over 1,000 yuan. What’s more enticing is that this year’s Double 11 coincides with the peak of national subsidies—stacking the two offers creates the year’s best discount value.
2. Current Status of National Subsidies: Hard to Get, First-Come-First-Served
From netizens’ feedback, subsidies in some regions are already running out. Search interest for subsidy access in Qingdao, Shandong, Sichuan, etc., has surged. In Beijing, Shandong, Guangxi, Sichuan, subsidies are first-come-first-served—once quotas are gone, no more claims. Shanghai and Anhui use a lottery system this year, so luck is key to getting subsidies.
Many netizens complain on social platforms: “National subsidies are gone in a second!” “I wait every day at the right time, but the page goes gray instantly.” In short, the key to claiming subsidies is “early” and “accurate.”
3. Double 11 Synergy: Platform Subsidies + National Subsidies = More Savings
This year’s Double 11 gameplay is more direct and practical. Complex bundling and early deposit discounts are gone—now it’s about “in-stock, direct discounts, and stacking.” JD.com launched Double 11 pre-sales at 20:00 on October 9, 5 days earlier than last year. The offers are bold: official direct discounts up to 90% off, every 300 yuan minus 50 yuan, plus surprise coupons of 200 yuan minus 20 yuan.
Key time nodes to remember:
Early Purchase: October 9 20:00-October 10
Flash Sale Day: October 14 20:00-October 15
Super 18: October 17 20:00-October 18
Kickoff: October 30 20:00-November 1
Peak Sale: November 9 20:00-November 11
Taobao followed suit, launching its main Double 11 promotion at 20:00 on October 20, running until November 14. Discounts cover home appliances, 3C digital, home, clothing, beauty, etc. Especially for home appliances and home goods, stacking national subsidies brings prices as low as 50% off, plus up to 1,000 yuan in expansion coupons. Taobao even touts “national subsidies boosted, full subsidy return,” showing unprecedented strength.
4. Critical Reminder: Claim National Subsidies First, Then Stack Double 11
Many ask: “How to get national subsidies?” Taking JD.com as an example, entering the designated event page makes it easier to get large red envelope qualifications. Stacking with national subsidies can save over 1,000 yuan on some home appliances (e.g., central air conditioners, washer-dryer combos, water purifiers, study machines). Many users report: “The subsidy amount changes as soon as the page refreshes—claim first to win.”
5. Consumer Mentality: The More Real the Subsidy, the Fiercer the Rush
This year, consumer mentality has shifted. Instead of “waiting for Double 11 to order,” people now focus on “whether they can stack national subsidies.” Especially for home improvement and home appliance upgrades, more people are replacing items during the subsidy period. For example, families wanting to replace a water heater or upgrade a kitchen dishwasher/water purifier before winter find this the perfect time.
But many netizens complain: “I check every day at the release time, but it says no quotas left.” “Qingdao’s subsidy access goes gray instantly.” “Guangxi’s subsidy access loads slowly.” These discussions keep the national subsidy topic hot on social media—anxiety about “not getting it” mixed with fear of missing out.
6. Platform Upgrades: AI, Instant Retail, Smart Recommendations
Beyond subsidies, this year’s Double 11 has new changes. Taobao launched “AI Universal Search”—enter your needs, and it generates a list of products with images and videos. JD.com’s App has “Aigou” smart recommendation—voice describe your needs, and it matches products. This AI-assisted shopping helps subsidy seekers find discounted categories more accurately.
Instant retail is another highlight. Taobao Flash Sale joins Double 11 for the first time, offering 50% off takeout and supporting “hourly delivery” or “half-day delivery.” So this year, buying home appliances or digital products saves money and gets delivered faster.
7. Last Large-Scale National Subsidy Opportunity This Year
According to official documents, this round of national subsidies ends at 24:00 on December 31—use it or lose it. This means this is the last large-scale subsidy of the year. Combining with Double 11, late October to mid-November is the golden time to claim and order. If you want to replace home appliances, do home improvement, buy digital products, or trade in a car, act now—wait until next year otherwise.
In short, this national subsidy is not just a promotion but a practical policy to encourage consumption and boost the economy. Stacking with Double 11 offers is a great chance for ordinary families to “do more with less.”
Conclusion: Don’t regret it when “national subsidy end time” becomes a trending topic. Every time I see the comment “National subsidies are gone in a second,” someone says regretfully: “I should have set more alarms.” Opportunities favor the quick—this 69 billion yuan subsidy plus Double 11 coupons may be the last “blood recovery chance” before the end of the year.
Are you ready? What do you most want to grab: home appliances, digital products, or home improvement materials? Share in the comments—your order might be the next lucky one to get the national subsidy!