Midea Air Conditioners Top Multiple E-Commerce Platforms During Double 11

Midea Air Conditioners Top Multiple E-Commerce Platforms During Double 11

At the start of 2025 Double 11, Midea Air Conditioners led rankings on JD.com, Tmall, and more. It hit over 100 million yuan in 12 hours at JD exclusive stores and topped all brands during JD’s 52-hour Super Flash Sale.

‘Dual Lighthouse’ Factories Set Global Manufacturing Benchmarks

In September, Midea’s Thailand factory became the first overseas WEF Supply Chain Resilience Lighthouse Factory in home appliances. Covering 45 football fields, it uses 72 AI solutions to make one AC every 6 seconds. It also cut energy use by 40.2% and emissions by 68.3% via solar+storage, winning Thailand’s Green Factory and Asia Tech Breakthrough awards.

Midea’s Shunde, China lighthouse factory compresses delivery from 21 days to 9 hours, slashes costs by 47%, and has 1/3 the industry’s carbon intensity.

Product Matrix Covers Diverse Needs

Midea’s lines—Cool Energy-Saving (AI+self-developed compressors), Wind-Free (diamond diffusers for quiet comfort), Full Wind (large outlets for fast cooling), and Air Machine (all-in-one air solution)—target users from budget to high-end.

Green, Intelligent, Global Growth

Midea has 63 global manufacturing bases (23 overseas) and exports to 200+ countries. It’s shifted from cost-led to standard-setter, with 2,100+ technical standards (80+ international) by 2024.