Double 11 Shopping Spree Urgently Needs to Return to Simplicity and Sincerity

Double 11 Shopping Spree Urgently Needs to Return to Simplicity and Sincerity

Consumer Dissatisfaction with Complexity and Deception

Recently, discussions about Double 11 on social platforms have heated up. Unlike previous years’ excitement for bargains, consumers now criticize complicated rules, “return waves,” pre-sale failures, dynamic pricing, price hikes before discounts, and misrepresented products.

Harms of Complicated Tactics

These issues aren’t accidental. Complex rules (stacked coupons, cross-store discounts, tasks) waste consumers’ time and feel like an “IQ tax” eroding trust. Fake discounts and data-driven pricing violate consumer rights, leading to returns and lost trust. Misrepresented products reflect poor merchant integrity and quality control.

Root Causes

Platforms and merchants, anxious about slowing traffic, use complex rules to boost engagement but ignore experience. Some rely on short-term tactics over long-term value. Lagging regulation and weak channels also fuel problems.

Eroding the Essence of Double 11

Double 11 should be a win-win for platforms, merchants, and consumers. But complex rules, price puzzles, and broken promises shake its foundation. Over-marketing and lost trust are draining consumer enthusiasm.

Returning to Win-Win

To fix this, shift from “traffic/tactics wars” to “value/integrity wars”: Platforms must clarify prices and ban deception; merchants improve quality over tricks; regulators monitor prices and punish fraud.

Building Long-Term Trust

Double 11 shouldn’t be a short-term traffic game but a trust-building opportunity. Simplified rules, real prices, and good service will restore its “real benefits” essence. Purity and sincerity retain loyalty long-term.