This Double 11, AI is Busier Than Humans

This Double 11, AI is Busier Than Humans

This year’s Double 11 feels quieter on the surface—longer cycles, fewer bombastic GMV reports—but behind the scenes, AI is driving a silent revolution. Merchants aren’t just using AI for copywriting or posters; it’s reshaping core e-commerce operations from live broadcasts to design, data management, and beyond.

AI Empowers Traditional Brands: Oppein’s Live Broadcast Overhaul

Oppein, a veteran home furnishing brand, used Feishu Multi-Dimensional Tables to streamline its 300+ dealer live broadcasts. Previously, managing schedules and data required manual Excel tracking and chaotic group chats. Now:
– Dealers submit broadcast details (date, budget, time) in a shared form, auto-organized into structured tables.
– RPA bots pull live data (ad spend, viewership) from dashboards, while AI analyzes performance to guide decisions.
This cut manual work by 50% and let one operator manage 30 accounts instead of 10.

AI Cuts Design Time: Banana Inn’s Visual Efficiency

Banana Inn, a clothing brand, used AI to speed up product design. Instead of waiting 2 days for designers to adjust models or add promotions, operators now:
– Upload product images and specs to Feishu tables.
– AI generates design variations (e.g., changing clothing colors, adding sale text) in 10 seconds.
Operators can create 10+ design versions alone, slashing dependency on design teams.

AI Automates Sales Copy: Jiaoge Friend’s “Benefit Points”

Jiaoge Friend, a live commerce firm, used to spend 3 people/12 hours writing 500 “benefit points” (36-character product under cart links). Now:
– AI learns from past top-performing copy and platform rules.
– It generates 500 compliant points in 25 minutes, with humans only refining the best versions.
Efficiency jumped 90%, freeing teams to focus on creativity.

AI Unifies Data: Yaduo Planet’s Influencer Management

Yaduo Planet, a lifestyle brand, struggled with scattered influencer data (from Chanmama, Xingtu, etc.). Now:
– Feishu tables auto-pull data via APIs/RPA, unifying influencer stats (reach, conversion) in one place.
– Progress tracking and are automated, so teams see who’s doing what and what’s working—no more 80 open tabs.

AI’s True Impact: From Efficiency to Certainty

AI isn’t just speeding up tasks—it’s turning “experience-driven” e-commerce into “data-driven” decisions. Brands like Oppein and Banana Inn use Feishu Multi-Dimensional Tables to embed AI into workflows, reducing guesswork and boosting consistency. For consumers, this means fewer frontend tricks (we hope!) and more backend efficiency.

As Feishu’s upcoming Nov 1 e-commerce live stream will show, AI is no longer a “nice-to-have”—it’s the backbone of modern Double 11 success.