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Taobao to Launch “Taobao Convenience Store” with 24/7 Online Operations and 10,000+ SKUs
Project Overview
On October 30, news emerged that Taobao will soon launch the “Taobao Convenience Store” project, featuring 24/7 online operations with approximately 10,000 SKUs. Products cover general merchandise, snacks, beverages, 3C digital items, mother-and-baby products, beauty goods, etc. The product category richness is about three times that of ordinary convenience stores and close to half the scale of a Walmart, positioning itself as “a premium online grocery store.”
Platform Model & Merchant Support
The platform does not operate its own stores or control inventory. Instead, it uses a brand licensing model to recruit qualified merchants for the “Taobao Convenience Store” program, providing support in traffic, product selection, supply chain, distribution, and more.
Merchant Requirements
Merchants must commit to service standards including 24/7 operation, limited order processing time, and controlled problem order rates.