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24/7 Live Streaming: Suqian E-Commerce Businesses Go All Out for Double 11 10 Million Yuan Target
As the Double 11 shopping carnival approaches, local e-commerce businesses in Suqian have begun early planning and multi-dimensional efforts to seize the consumption boom through price concessions, 24/7 live streaming, new product innovation, and advance stocking. Multiple companies are targeting a 10 million yuan sales goal, and they have achieved phased results so far, with the expectation of exceeding the target. On October 30, the reporter visited Jiangsu Suqian Dashu Agricultural Development Co., Ltd. and Suqian Yami Yogurt Network Operation Co., Ltd. to learn about the situation.
Jiangsu Suqian Dashu Agricultural Development Co., Ltd.: Leading the Sprint
Jiangsu Suqian Dashu Agricultural Development Co., Ltd. took the lead in the sprint. As of press time, its sales have reached 7 million yuan, not only expected to complete the 10 million yuan target ahead of schedule but also likely to exceed 12 million yuan, far surpassing expectations. Huang Wenchao, general manager of the company, introduced that to increase sales, the company has adjusted its pricing mechanism, with all products in the live stream uniformly reduced by about 10%. For example, the Happy Tree, which usually sells for 29.9 yuan, is only 26.8 yuan during Double 11. At the same time, the company focuses on core categories of green plants and agricultural products, and has advanced cooperation with local farmers in Suqian to complete product ordering and warehousing, ensuring sufficient inventory and immediate delivery, and making every effort to improve fulfillment efficiency.
To maximize the seizure of traffic dividends, the company has launched a 24/7 uninterrupted live streaming mode, using a ‘fixed live studio + rotating anchors’ approach for continuous operation. Currently, the company has 7 professional anchors and 100 trainee anchors. Most of the trainee anchors are local mothers and returning unemployed young people in Suyu District. They can quickly take up their posts after a week of free training and live streaming practice.
In addition, Zhang Chenhe, a customer service representative of the company, revealed that since mid-October, the number of customer inquiries on the platform has doubled compared to usual, and the workload has increased significantly, reflecting the rise in consumption popularity from the side.
Suqian Yami Yogurt Network Operation Co., Ltd.: Full Preparation for Double 11
At the same time, Suqian Yami Yogurt Network Operation Co., Ltd. is also fully advancing its Double 11 preparation work, striving to reach the 10 million yuan turnover target. Fan Lijuan, head of the company’s e-commerce department, introduced that the company’s core brand ‘Jueban Yogurt’ has completed 75,000 pieces of stock. So far, it has achieved more than 3 million yuan in performance, completing 30% of the set target. Product innovation has become a highlight of this preparation. This year, the company has launched 4 flavors of strip-packed thick yogurt, innovatively creating a ‘one strip, four ways to eat’ multi-eating method, which quickly became a best-seller online and offline after its launch. At the same time, a number of new modified milk, milk-containing beverages and yogurt products were launched simultaneously, further enriching the product matrix.
To ensure fulfillment efficiency and service quality during the shopping peak, Suqian Yami Yogurt Network Operation Co., Ltd. started preparation work in advance, officially entering the Double 11 operation state on October 9. It completed pre-packaging, pre-production scheduling and other preliminary preparations before October, accurately locking in the stock scale. In terms of operation and promotion, the company combines online exposure and offline traffic attraction. Online, it increases investment in Douyin live streaming operations, increasing the daily 8-hour live streaming duration of the 10-person anchor team to 12 hours; offline, it synchronizes the activity mechanism to brand stores and distributors in advance to gather channel synergy.
‘The company has carried out special training for anchors specifically for Double 11, and we also take the initiative to observe and learn the scripts and styles of other excellent anchors to be fully prepared,’ said George, an anchor of the company. With the opportunity of new product launches and the team’s careful preparation, the sales data has gradually increased.
It is worth noting that while sprinting for Double 11, the company has also planned subsequent layout simultaneously. Fan Lijuan revealed that after Double 11, the company will focus on the New Year’s Goods Festival market, focusing on creating gift packaging products, and promoting new product research and development work based on market taste trend data analysis to accumulate momentum for next year’s brand development.